Journal
Tea, reported properly
Analysis and reporting on what's actually happening in tea — supply, sourcing, labeling, and the stories behind what ends up in your cup.
The Matcha Shortage, Explained — And What It's Doing to What's On Shelves
July 31, 2026 · M. Smith
Japan's tencha supply has been tight since late 2024, prices are still elevated through 2026, and the gap is being filled with product that isn't what its label says.
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